Penny Crossland US Politico Bucks the Trend by Printing a New Magazine
Jinfo Article

20th March 2013

By Penny Crossland

Abstract

While major newspaper publishers in Europe, such as the Financial Times, the Telegraph Group and the Irish Times have re-stated their commitment to digital business models, there is one journalistic anomaly in the US, which appears to be going against the trend. Politico, the must-read website for all observers of Washington news is preparing to launch a print magazine. Is this a genuine commitment to print or a marketing tool for its subscription business?

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