Jinfo: Small Businesses Stand to Gain from CRM Lite

Small Businesses Stand to Gain from CRM Lite
Jinfo Article

13th March 2013

Abstract

Customer relationship management (CRM) tools are becoming increasingly accessible to small and medium-sized enterprises (SMEs) and investment in CRM technology is now a top priority. But while separate reports from Constant Contact and the Economist Intelligence Unit suggest that even micro businesses can deploy effective CRM systems, Gartner is warning that creating a "single view of the customer" requires a complex master data management strategy. In between these two extremes, there may be opportunities for astute info pros capable of exploiting such systems to the benefit of the business.

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