Jinfo: Social Media - the Revenge of the 99%

Social Media - the Revenge of the 99%
Jinfo Article

13th December 2012

Abstract

Social media use continues to ratchet up exponentially and not always with the players you might expect. Yet many companies still wrestle with the organisational and cultural challenges posed by the new ways of working that social networking encourages, and some may find themselves severely challenged by a new business model: social capitalism. Recent studies by Nielsen, IBM and Gartner point to the potentially apocalyptic way ahead.

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