Three Fundamentals for Business Research in the Post-Truth Era
Jinfo Article
15th November 2012
Abstract
The dismantling of traditional media culture and the proliferation of content channels for business-relevant news may result in more errors and misstatements in the sources that business research analysts rely on. To counter these forces, the author reminds readers of the foundation of good research and analysis, and in doing so presents a simple framework that incorporates skills in discovery and assessment; scepticism, critical thinking and prioritising; and candid, consultative reporting.
Content Access
Does your organisation have a Jinfo Subscription?
Access to Jinfo Content and Community is available through a Jinfo Subscription.
"Yes"
Please sign in to MyJinfo here so that we can check your access to this item:
Or sign in via email:
Enter your email and we'll send you a magic link to sign you in automatically.
"Not yet"
Access to this article is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
"Don't know"
Contact us to find out if your organisation already has a Jinfo Subscription.
Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.
- Article title: Three Fundamentals for Business Research in the Post-Truth Era
- Link to this page
- View printable version
- Too Much Data? Trust Your Judgement
Monday, 5th November 2012 - Prospect Research Strategy: Applications for All Researchers
Tuesday, 16th October 2012 - The Big Free Three for News: Executive Summary
Wednesday, 26th September 2012
- Misspellings, gibberish, sarcasm and slang - welcome to the world of sentiment analytics
Monday, 12th March 2012