How to create a win/loss analysis programme to do better business
Jinfo Article
10th May 2012
By Ellen Naylor
Abstract
Win/loss analysis is a wonderful way to collect sales and tactical competitive intelligence, since you are querying and listening to your customers and those who selected another provider. The communication is two-way and immediate. Analyse the results of numerous interviews and learn how you can win more business.
Content Access
Does your organisation have a Jinfo Subscription?
Access to Jinfo Content and Community is available through a Jinfo Subscription.
"Yes"
Please sign in to MyJinfo here so that we can check your access to this item:
Or sign in via email:
Enter your email and we'll send you a magic link to sign you in automatically.
"Not yet"
Access to this article is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
"Don't know"
Contact us to find out if your organisation already has a Jinfo Subscription.
Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.
- Article title: How to create a win/loss analysis programme to do better business
- Link to this page
- View printable version
- Information Services Add Value: Measuring and Proving It
Monday, 4th May 2009