Learning to speak "stakeholder": Communicating value to your stakeholders
Jinfo Article
5th April 2012
By Scott Brown
Abstract
This third and final article of the series shares ideas for, and examples of, “speaking the language” of stakeholders – communicating to them in a way that has impact and meaning. The article also discusses ideas for illustrating value to stakeholders, via both quantitative and qualitative methods, including a brief discussion of return on investment (ROI).
Content Access
Does your organisation have a Jinfo Subscription?
Access to Jinfo Content and Community is available through a Jinfo Subscription.
"Yes"
Please sign in to MyJinfo here so that we can check your access to this item:
Or sign in via email:
Enter your email and we'll send you a magic link to sign you in automatically.
"Not yet"
Access to this article is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
"Don't know"
Contact us to find out if your organisation already has a Jinfo Subscription.
Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.
- Article title: Learning to speak "stakeholder": Communicating value to your stakeholders
- Link to this page
- View printable version
Related articles:
- Developing a communication plan for stakeholders
Thursday, 1st March 2012 - Identifying stakeholders: A primer for anyone with stakeholders (and that's everyone)
Thursday, 9th February 2012 - Managing stakeholder relationships - the importance of cognitive behaviour
Thursday, 1st September 2011 - OrgIntel: Organisational intelligence for finding and influencing your stakeholders
Friday, 1st July 2011