Developing a communication plan for stakeholders
Jinfo Article
1st March 2012
By Scott Brown
Abstract
In the first article in this series on stakeholders, we explored how to identify and prioritise stakeholders in the organisation. In this article, we examine the different ways to connect with stakeholders, both formally and informally, and discuss our stakeholders’ needs in more depth. We then provide a lightweight framework for developing a stakeholder communications plan.
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- Article title: Developing a communication plan for stakeholders
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- Learning to speak "stakeholder": Communicating value to your stakeholders
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