Influence: where next for industry on the social web?
Jinfo Article
1st November 2011
Abstract
Social media are tools which facilitate the conversations that matter most to you – and, by the way, you are part of conversation. If you are not part of the conversation then there is no need for you to be using social media except if you want to tick that box on your marketing strategy – tick, we have Twitter and FaceBook accounts. So what – owning those accounts is easy, it is what you will do with those accounts and where you will exert influence that matters.
Content Access
Does your organisation have a Jinfo Subscription?
Access to Jinfo Content and Community is available through a Jinfo Subscription.
"Yes"
Please sign in to MyJinfo here so that we can check your access to this item:
Or sign in via email:
Enter your email and we'll send you a magic link to sign you in automatically.
"Not yet"
Access to this article is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
"Don't know"
Contact us to find out if your organisation already has a Jinfo Subscription.
Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.
- Article title: Influence: where next for industry on the social web?
- Link to this page
- View printable version
Related Blog items:
- Some ways to use Storify - curate an archive, add context, tell a story
Thursday, 1st September 2011 - Archiving social media content/context - more questions than answers? [ABSTRACT]
Wednesday, 1st June 2011