Social Networks in Research: Friend or Foe?
Jinfo Article
9th March 2010
By Ellen Naylor
Abstract
For researchers, the wealth of information now available in social networks like LinkedIn and Twitter can be a time saver. But there are some people, and some information, that are truly only accessible via a Web 1.0 mode: cold-calling. Ellen Naylor shares tips on using social media information to warm up the cold call process.
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