Pharmaceutical industry: a discovery-led approach to social media
Jinfo Article
5th January 2010
By Daniel Ghinn
Abstract
Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.
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- Article title: Pharmaceutical industry: a discovery-led approach to social media
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