Twitter for business intelligence
Jinfo Article
4th April 2011
Abstract
Twitter is increasingly being used by businesses as part of their marketing campaigns; whether it’s for monitoring their brand, tracking their competitors or making product announcements. But to make the most of research on Twitter, an organised approach is needed that enables easy compilation of the findings. Charlene Burke shows how third party tools can be used to formulate advanced searches, track down and follow executives, search for URLs and track keywords.
Content Access
Does your organisation have a Jinfo Subscription?
Access to Jinfo Content and Community is available through a Jinfo Subscription.
"Yes"
Please sign in to MyJinfo here so that we can check your access to this item:
Or sign in via email:
Enter your email and we'll send you a magic link to sign you in automatically.
"Not yet"
Access to this article is available through a Jinfo Subscription, which will help your organisation:
- Save time and money
- Re-invent information services
- Define, measure and communicate information value.
"Don't know"
Contact us to find out if your organisation already has a Jinfo Subscription.
Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.
- Article title: Twitter for business intelligence
- Link to this page
- View printable version
Related Blog items:
- The people have spoken: The collective intelligence of social media to brainstorm a new project [ABSTRACT]
Tuesday, 1st March 2011 - Real-Time Monitoring: Tools and Trends to Watch [ABSTRACT]
Tuesday, 8th June 2010 - Social Networks in Research: Friend or Foe? [ABSTRACT]
Tuesday, 9th March 2010 - Social Networking: A Research Tool [ABSTRACT]
Monday, 1st September 2008