Cooperative Intelligence: Help Yourself by Helping Others
Jinfo Article
23rd June 2009
By Ellen Naylor
Abstract
Competitive intelligence may have a bit of a cloak and dagger reputation, conjuring up images of secretive sleuthing. But Ellen Naylor makes a strong argument that Cooperative Intelligence - that is, voluntarily sharing information with others in our increasingly connected digital world - may yield better results for customers and companies in the end.
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