Research: A Strategy for Raising $1 Million
Jinfo Article
2nd February 2009
Abstract
Research, fundraiser, strategist? In her role as a specialist in fundraising support, Marge King does all three. She illustrates the multifaceted nature of her work, and the skill set crucial to success, with this case study of her efforts to leverage primary and secondary research sources to help a client navigate the fundraising process.
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