Hallie Wilfert Web Analytics and Information Architecture
Jinfo Article

30th November 2008

By Hallie Wilfert

Abstract

Web analytics might be considered a web designer's best friend, because it provides a quick and quantifiable means of interpreting user behaviour. But too many Information Architects still need a reminder to 'think like a user'. Hallie Wilfert explains how to starting using web statistics data to inform information architecture and site design more effectively.

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