Evolution In Source Evaluation: Using Social Media Data
Jinfo Article
5th January 2010
By Emily Wheeler, Samara Omundson
Abstract
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
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- Article title: Evolution In Source Evaluation: Using Social Media Data
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