Denise Carter Building competitive advantage – key takeaways from the February Community Session
Jinfo Article

14th February 2023

By Denise Carter

Abstract

Most organisations today have competitive intelligence capabilities, they just aren’t necessarily formally named "competitive intelligence". Understanding the competitive environment, the opportunities, and the challenges that an organisation faces is essential for both survival and growth.

Many information leaders are either already directly involved in supporting intelligence activities within their organisation or, if not, they are exploring how they can become more involved. Our February 2023 Community session was an opportunity to discuss what competitive intelligence looks like in reality and how information leaders can have more impact.

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