The five-minute overview Jinfo's Director of Research Robin Neidorf provides in our most recent YouTube video ("What's the origin of Value Chain Analysis?") tells a story about how information builds up until a new insight emerges.

Following its release, we received a number of messages from current and past Jinfo clients, with variations of this response: "I get it now."

On reflection, I think that the entire process of Value Chain Analysis enables you to do the same thing: assemble information into a structure and context that makes the impact and benefit clear.

Storytelling is how humans make abstract ideas concrete, and nothing could be more abstract than "the value of information." But closing the gap between data and impact is, as we all know, tricky.

With publication of "Step 3: Application" in Jinfo’s Focus on Value Chain, the entire methodology of identifying, capturing, and then – most importantly – interpreting and contexutalising data is now available to clients on our website. 

For each step, a recorded webinar walks you through the concepts, and a PDF activity provides the structure for applying them to your world. By completing these steps, you develop your basic toolkit for telling your value story to your stakeholders.

If Robin’s storytelling (5 minutes, view now) enables you to picture benefits differently, I encourage you to explore the Focus on Value Chain further – we’ve seen the transformation this methodology prompts, and when you become a client, we can help you realise it.

Stephen Phillips Senior Analyst