Newsletter No. 106
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Free Pint
"Helping 46,000 people use the Web for their work"
http://www.freepint.com/
ISSN 1460-7239 21st February 2002 No.106
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IN THIS ISSUE
EDITORIAL
MY FAVOURITE TIPPLES
From Martin White
FREE PINT BAR & STUDENT BAR
In Association with Factiva
a Dow Jones & Reuters Company
Reviewed by Simon Collery
JOBS
Information Scientist
Information Assistant
Senior Information Officer
TIPS ARTICLE
"Searching for 'The Daily Me'"
By John Garside
BOOKSHELF
"The Revenge of Brand X:
How to Build A Big Time Brand - on the Web or Anywhere Else"
Reviewed by Lindsey Annison
FEATURE ARTICLE
"So you want to start your own business? Web resources that every
budding entrepreneur should consult before taking the plunge"
By Helen Clegg
FACT, EVENTS, GOLD AND FORTHCOMING ARTICLES
CONTACT INFORMATION
ONLINE VERSION WITH ACTIVATED HYPERLINKS
<http://www.freepint.com/issues/210202.htm>
ADOBE ACROBAT VERSION WITH NEWSLETTER FORMATTING
<http://www.freepint.com/issues/210202.pdf>
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>>> ABOUT FREE PINT <<<
Free Pint is an online community of information researchers. Members
receive this free newsletter every two weeks packed with tips on
finding quality and reliable business information on the Internet.
Joining is free at <http://www.freepint.com/> and provides access to
the substantial archive of articles, book reviews, jobs, industry news
& events, with answers to your research questions and networking at
the Free Pint Bar. Please circulate this newsletter which is best
read when printed out.
To receive the Adobe Acrobat version as an attachment or a brief
notification it's online, visit <http://www.freepint.com/member>.
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EDITORIAL
When you're running an online community like Free Pint, the
development of new services depends a bit on trial and error. Nobody
knows what will work and what won't when serving the needs of a
particular group of people.
Free Pint's focus has always been on helping people perform research
for work purposes. Therefore it was pretty much guaranteed that a
place where our members can help each other with tricky research
questions was going to be a popular place.
The Free Pint Bar was launched almost three years ago, and since then
there have been over 14,000 questions and answers provided by 4,000
different Free Pinters. This has generated an enormous body of
knowledge, in a database of some 1.2 million words.
Over time however we have seen similar questions being posted on
topics that have already been covered. Since the Bar accounts for a
third of the Free Pint Web site traffic, it is high time to offer an
alternative browsing method than simply listing postings by date.
Therefore, over the last couple of months I have put my Information
Science background to use and attempted to categorise the entire Bar.
I have created a list of seven main categories which cover the
majority of the 4,000 topics, and I have manually categorised 3,000
threads going back to my very first welcome message.
We have called this new browsable listing of postings by category
the "Bar Browser". You can scroll the list of topics by category and
by month, and can choose to see the first few words of each posting:
<http://www.freepint.com/bar/browser>
When starting a new topic at the Bar, posters are now asked to
categorise their question and consult the Bar Category Guide which
lists the seven categories and gives many examples under each heading:
<http://www.freepint.com/bar/category>
The chosen category is then shown alongside the thread in the Bar, and
included in the Bar Digest which is now sent to 7600 people three
times a week. Simon and I keep an eye on the category chosen for each
posting to ensure the integrity of the category system.
I hope you agree that this is a welcome addition to the Bar, and that
the many hours spent creating the category system and categorising the
existing postings has been worth the effort.
In today's Free Pint we have some great resource-packed articles on
creating your own personalised news service, along with Web sites for
entrepreneurs. These come with the usual mix of tips, reviews, jobs
and event listings.
Don't forget to check out the fully-formatted version of this
newsletter at <http://www.freepint.com/issues/> and the new Bar
Browser at <http://www.freepint.com/bar/browser>. If you find this
edition useful then do pass a copy to your colleagues.
Best regards
William
William Hann, Founder and Managing Editor
Email: <william@freepint.com> Tel: +44 (0)1784 420044
Free Pint is a Registered Trademark of Free Pint Limited (c) 1997-2002
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>>> INFORMATION VACANCIES GET FILLED WITH FREE PINT JOBS <<<
If you're looking for top-notch candidates for your information
vacancy, then you need to make use of Free Pint Jobs. The cost is
minimal to reach thousands of qualified information professionals.
Find out more by clicking on "Advertise your vacancies" at:
<http://www.freepint.com/jobs/>
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MY FAVOURITE TIPPLES
From Martin White
* <http://www.tagish.co.uk/links/> - Just about every link there is
to UK public sector organizations in central and local government.
* <http://www.infonomia.com/english/map/index.asp> - A very novel
information resources web site from Spain, including a list of
great infonomists.
* <http://www.feynmanonline.com> - A celebration of the life and work
of Richard Feynman, probably the most innovative scientific
thinker of the 20th century.
* <http://qlinks.net> - A news service of developments within the
European Union on information society issues, especially legal
and regulatory.
* <http://www.gurteen.com> - Probably the best knowledge management
resources site, and superbly engineered using Lotus Domino.
Martin White consults on intranet issues
<http://www.intranetfocus.com> and retains his sanity at the organ
bench <http://store.yahoo.com/ohscatalog/index.html>.
Email your top five favourite Web sites to <simon@freepint.com> or
see the guidelines at <http://www.freepint.com/author.htm>.
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industry-leading e-training, online tutorials and product demos,
regular Web-based seminars, targeted reference materials and
acclaimed classroom training for corporate knowledge workers
and information professionals. Visit http://www.factiva.com/learning
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Find out what's in each report, view a sample and search for free:
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FREE PINT BAR
In Association with Factiva
a Dow Jones & Reuters Company
Reviewed by Simon Collery
<http://www.freepint.com/issues/210202.htm#bar>
Free Pint Bar <http://www.freepint.com/bar>
-------------------------------------------
[Note: To read a posting enter the message number in place of
XXXXX in the address http://www.freepint.com/go/bXXXXX ]
A Free Pinter asks if anyone remembers a controversy over the
reliability of the CIA's World Factbook, thinking that the matter was
discussed in the Bar (15793). I remember such a controversy, but not
in the Bar. I have just established that it was about NATO's bombing
of the Chinese Embassy in Belgrade 'by accident' and blaming it on
inaccurate CIA maps. I was working elsewhere at the time and we used
the Factbook a lot, so the incident made us wonder how we could
verify our data.
On checking up the story today I notice that the claim that the
'accident' was due to inaccurate maps is hotly disputed. So, is the
Factbook unreliable, or can we assume that it was just a convenient
scapegoat and that, really, we should trust its data? Perhaps the
question is a political one but it seems to have important
implications for information users.
In the past couple of weeks, Free Pinters have been researching real
world applications of peer to peer, or p2p, search (15649), the term
'know what' in knowledge management (15800), unified messaging
platforms in the UK (15633), communities of practice (15873) and the
UK telecommunications industry (15874). Postings about ISO9001
(15679) and state owned enterprises in Europe, aside from the UK
(15629), are still awaiting answers. So do pop in if you can help
out.
Requests for quantitative data on the UK mobile telecoms market
(15821), historical share price data (15644), how charitable
donations are spent (15625), the number of PCs in Europe (15803), the
number of cybercafes in the UK (15805) and the US management
consultancy industry (15759) have been answered. But ones about the
most popular wireless applications in the UK (15764) and UK coffin
manufacturing data (15808) have not.
Business researchers have had most of their needs met, except for a
couple of requests for a list of the top Asian business publications
(15767) and valuation methods for fund management companies (15627).
Other questions have been about service delivery best practices
(15623), the UK electoral roll on CD ROM (15672), sample marketing
plans (15666), bulk email lists (15760), suppliers of promotional
materials and giveaways (15705), European financial services (15806)
and importing cognac into the UK (15748).
We've had postings about Tibetan translations (15772), using Thai on
Web sites (15792), a French phrase (15611) and the usual few Latin
phrases (15621, 15864). There were also postings about the 'correct'
abbreviation of PLC (15779) and standards for writing and revising
documents (15812).
We had recommendations of resources covering doctoral dissertations
(15783), knowledge management hot topics (15751), the history of the
UK Housing Association Movement (15689) and some more German sites to
add to that recent Free Pint article on the subject (15632). As a
Tipple, I reviewed a European online media news portal (15718) and a
business and economics portal (15921).
The more technically minded Free Pinters have been discussing monitor
resolutions (15787), opening .dat files (15699), flagging emails in
Outlook (15807), creating undisclosed recipient lists (15799), using
Windows system tools (15827), using alt tags in Netscape 6 (15841),
creating charts in Excel (15741), clearing the IE history folder
(15671) and converting .tiff files to text (15885).
There have also been questions about unmetered ISPs in the UK
(15726), offering search engine optimisation as part of a Web design
and hosting service (15690), software suitable for nursery booking
and management (15732), accessing email from anywhere in the world
(15781) and tracking down the source of an email where the sender has
tried to hide their identity (15877).
There have been miscellaneous questions about freelance graphic
designer rates (15875), laptop-type keyboards for PCs (15723), the
ten best magazines for a high school library (15765), Web designers
that specialise in working for charities (15604), submitting a
manuscript to publishers (15869), UK PR and media relations courses
(15879), film competitions (15667) and the rules birds follow when
flocking (15876).
Free Pint Student Bar <http://www.freepint.com/student>
-------------------------------------------------------
[Note: To read a posting enter the message number in place of
XXXX in the address <http://www.freepint.com/go/sXXXX>]
In the Student Bar, a couple of students have been wondering what to
do their dissertation on. One is studying library and information
(2210), the other marketing (2212). Another student wants help
finding bibliographical data (2229) while a fourth needs help
completing a survey on Web searching (2177).
Students have also been researching public art on the Web and in the
community (2176), the use of subliminal messages in advertising
(2186), how job losses affect share prices (2204), increasing market
share by offering a free subscription (2207), university funding in
the US and the UK (2216), online communities and portals (2219),
hospitality and catering data (2221), communities of practice (2226)
and the UK telecommunications industry (2227).
Finally, there were questions about househunting in the UK's
Northeast (2181), choosing PR as a career (2192), buying cheap
computers (2202) and a UK internship for a US library and information
science student (2206).
Simon Collery, Content Developer <simon@freepint.com>
If you have a tricky research question or can help other Free Pinters
then do post a message at the Bar <http://www.freepint.com/bar> or
the Student Bar <http://www.freepint.com/student>.
To have the latest Bar postings sent to you every other day, log in to
your account online at <http://www.freepint.com/member>.
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Targeted Science and Engineering Information
Nerac delivers hard-to-find information from worldwide resources
within the next business day. Our search experts locate information on
published literature, patents, trademarks and advancements in science
and technology. Our resources provide targeted results that save you
time and money. To learn more, visit our Web site at www.nerac.com,
call 860-872-7000 (U.S.), from 7:00 a.m. to 7:00 p.m. ET to speak
directly with a Nerac representative or e-mail us at info@nerac.com.
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>>> WANT ACCESS TO PAST INVOICES OR PURCHASED REPORTS? <<<
Login to the Free Pint membership page to change your subscriptions,
modify your Bar preferences, view copies of past invoices and
access company reports you've purchased today:
<http://www.freepint.com/member>
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FREE PINT JOBS
<http://www.freepint.com/jobs>
As well as the listings below, you might also like to check out the
new weekly Bar posting which lists the latest additions to Free Pint
Jobs. This week's edition is at <http://www.freepint.com/go/b15938>
and last week's is available at <<http://www.freepint.com/go/b15722>.
Here are some of the latest featured jobs:
Information Scientist <http://www.freepint.com/go/j1620>
An Information Scientist role to support key internal customer
groups and aid the support of the cross-functional product teams.
Recruiter: Pfizer Ltd
Information Assistant <http://www.freepint.com/go/j1628>
Small, dynamic law firm require qualified Lib/Info grad. with 1yr
experience to perform range of duties including law/bus research.
Recruiter: Glen Recruitment
Senior Information Officer <http://www.freepint.com/go/j1633>
Qualified, online skills, 1-2 years exp.? Great job in small team at
prof. services firm, research, current awareness, marketing service.
Recruiter: Sue Hill Recruitment and Services Limited
[The above jobs are paid listings]
Free Pint Jobs is THE place for information-related vacancies.
Whether you're job searching or have a position to fill, you should
be using Free Pint Jobs.
Candidates: It is free to search the database and you can set up a
profile to be notified weekly by email of relevant new vacancies.
Advertisers: List your vacancies and receive significant publicity.
Match your job against the 400+ stored job seeker profiles. Listings
start at just 145 pounds (about US$200 or 230 Euros).
Find out more today at <http://www.freepint.com/jobs>
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it's available online. Simply modify your account
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<http://www.freepint.com/member>
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TIPS ARTICLE
<http://www.freepint.com/issues/210202.htm#tips>
"Searching for 'The Daily Me'"
By John Garside
'The Daily Me' - those few news stories you know that you yearned to
read (after you found and read them).
Recently, online news can be:
1. Up-to-the-minute
2. Customised for *you*
3. 'Edited' by online communities
This article looks at these recent changes and follows through their
impact on news gathering and on strategies for fetching your 'Daily
Me'.
Up-to-the-Minute - Do you think the news was born yesterday?
------------------------------------------------------------
Whereas a couple of years ago Web pages were indexed only monthly, now
news stories are accessible and searchable in almost real time (within
the last few minutes).
DayPop indexes news sites and/or weblogs every hour and
detects changes to the page (though not specifically to the results
for your search string) <http://www.daypop.com/>.
RocketNews results are typically a few hours old, but it
doesn't recognise phrases <http://www.rocketnews.com/>.
AllTheWeb searches 3000 news sources <http://www.alltheweb.com/>.
You can target your search.
Northern Light is strong on press releases and you can narrow
down searches to predefined categories and time spans
<http://www.northernlight.com/news.html>.
NewsNow is good for British sources <http://www.newsnow.co.uk/>.
Moreover has 334 region and topic categories
<http://w.moreover.com/categories/category_list_xml.html>
WorldNews <http://www.worldnews.com/>
Queryserver <http://www.freepint.com/go/b8670>
You can also search newswire sources directly at, say, Researchville.
<http://www.researchville.com/1020/>
These news search engines are great for:
* Finding unique keywords and Boolean expressions (e.g.
"weaponized anthrax")
* Getting certain 'important' news at the top of the search
results (since many search engines have adopted Google's link
popularity ranking)
* The second stage of news gathering - checking out background,
calling up related stories, drilling down, authenticating.
BUT, there are still thousands of news stories arriving every day.
The question remains: How can you sip from the water canon?
Customised for You - The Info Maestro
-------------------------------------
The Internet is better suited to separating and classifying
information than any other medium. Information on the Net can be
selected, sliced and diced from every angle, tossed and served up to
taste.
And now The News can be too.
In Free Pint No.20, Nick Gilbert of the UK portal NewsNow compared
news aggregators to "a supermarket going to relevant suppliers and
bringing the goods to one location."
<http://www.freepint.com/issues/060898.htm>.
Three years on, and the "stock" in your "supermarket's aisles" can be
assorted and delivered at the click of a mouse. (This is becoming even
easier with the adoption of RSS (Rich Site Summary) headlines. See
NewsisFree <http://www.newsisfree.com/>).
Assorted, for example, by:
Media (video, Op-Eds, ...)
<http://www.singingfish.com/>
<http://www.opinion-pages.org/>
Topic (industry intelligence, infoAnarchy, thoughtcrime ...)
<http://www.prnewswire.com/industryfocus.shtml>
<http://www.newsisfree.com/sources/info/1548>
<http://zem.squidly.org/weblog/>
User-set (webloggers who've submitted to Daypop, Mormons ...)
<http://www.mahonri.org/>)
<http://www.daypop.com/top.htm>.
Joseph Pine II wrote in his book 'Mass Customization':
"Anything you can digitise, you can customise. Even mass customised
print newspapers are simply a matter of programming."
He cited 'Farm Journal', a Philadelphia-based print publication with
a subscriber base of 800,000, as an example.
Based upon customer profiles, the publication prints an average of
7,000 to 10,000 different editions each month, with targeted articles
and advertisements based upon each farmer's personal profile.
<http://www.madcapps.com/writings/persNews.htm>
<http://www.agweb.com/userguide.htm>
However, niche and financial news aside, most news does not sort
well.
In many cases it's not the "aisle" that's interesting, it's the (news)
item.
How can you find those few news stories that you know nothing about,
other than that you really want to read them?
Should you program a 'digital butler'?
Web guru Jakob Nielsen thinks this will be:
"An important concept in ten years, but not now. Matching technology
is not sufficiently well developed to allow the computer to safely
predict what stories will be of most interest to me".
Nielsen (1998) <http://www.useit.com/alertbox/981004.html>.
Yahoo's Henry Sohn goes further: rather than the news being sifted and
chosen for a passive audience, he sees the Web as an "Interactive
medium, and everything else is secondary to that fundamental
principle."
'Edited' by Online Communities - "... but I know a man who can"
---------------------------------------------------------------
Instead of top-down distributive media, packaged and shipped to
consumers, what if ... a human (one with impeccable taste - yours)
scoured the whole Net on your behalf and then gave you a heads up?
Prof. Jim Hall thinks that journalism's professional priesthood is off
to the monastery.
"That control, usually manifest in news filtering and agenda setting
around what is seen to be in the public interest now accrues largely
to the consumer ..." (Online Journalism: a Critical Primer).
According to John Coate, general manager of the San Francisco
Chronicle's SF Gate:
There's a "Growing infinitude" of very human editor-provocateurs
bubbling under and fomenting "A revolution in how news and opinion
circulate through the populace."
<http://www.wired.com/news/culture/0,1284,45546,00.html>
Some of these "collaborative communities" have been around for a
while:
Usenet can be searched with Google <http://groups.google.com/>
Listservs can be checked at Catalist, Topica, Yahoo! Groups
and Google -- core search string -- "next message" "previous message"
date subject "messages sorted by" (courtesy of Tara Calishain)
<http://www.lsoft.com/catalist.html>
<http://www.topica.com/>
<http://groups.yahoo.com/>
Forums are still difficult or expensive to search, but try
Messageking <http://www.messageking.com/>.
Other "affinity groups" are breaking new ground in collaborative
filtering - "translating group behaviour into individual
reccomendations".
Kuro5hin
<http://www.kuro5hin.org/>
Advogato uses "Metrics of Trust" (think: Napster Community's
"Add to Hotlist")
<http://www.advogato.org/>
Wikis are populist encyclopedias/diaries
<http://www.usemod.com/cgi-bin/mb.pl?MeatballWiki>
But the real explosion in personal publishing has come from the
webloggers. Web-weaned, lean and timely, the blogs make use of many of
the Net's strengths:
* The webbed environment
* Easy publishing, open to the hoi polloi
* Bi-directional hyperlinks
"The best news blogs offer a personal prism that combines pointers to
trusted sources of information with a subjective, passion-based
journalism."
These "pointers" - the links to news stories - as well as the
reciprocal links to other blogs can now be searched.
You can search outbound links using Daypop or Blogfinder
<http://www.daypop.com/top.htm>
<http://www.blogfinder.com/>
Use Blogdex' Social Network Explorer or Daypop Top 40's
"citations" to explore the reciprocal links between blogging
"friends"
(Think: Amazon's "Customers who bought items in your shopping cart
also bought:"
The blogger liked it > you liked it > you like the blogger's links.)
<http://blogdex.media.mit.edu/socnet/index.asp?ego=memepool.com>
Blogdex bookmarklets
<http://www.shellen.com/2001_12_16_archive.shtml#8036732>
<http://www.daypop.com/top.htm>
The good news is that once you pin down any of these 'soul-mate-
editors', a nice little trickle of news stories is distilled from the
'funnel'.
Sidebar
-------
'The Daily Me' is attributed to MIT professor Nicholas Negroponte.
True personalization requires an extra step: a recurring set of
interactions between news provider and news consumer that permits you
to tailor the news to your specific interests. Imagine a publication
made up entirely of articles of special interest to you: stories about
your hometown, your college, field of study, hobbies and interests,
favourite bands, TV shows and sports teams, along with coupons and
discounts for all the stuff you need to buy
<http://www.well.com/user/jd/personalization.html>.
The INDISPensable News Searching Assistant (table)
<http://www.japanacea.com>
Background
----------
Weblogs and the News -- Where News, Journalism and Weblogs Intersect
<http://www.well.com/user/jd/weblog/roundup.html>
News sites and user-generated content
<http://yelvington.com/article.php?sid=11>
Tracking Bloggers with Blogdex
<http://www.wired.com/news/culture/0,1284,45546,00.html>
Pass Me the Blog, Please
<http://searchenginewatch.com/searchday/01/sd0614-blog.html>
Weblogs: A New Source of News
<http://ojr.usc.edu/content/story.cfm?request=588>
Delivering 'The Daily Us'
<http://aace.virginia.edu/aace/conf/webnet/html/156.htm>
Getting personal - New technologies tackle information glut
<http://www.informationhighways.net/mag/mprevious/01may02.html>
Could Blogging Assist KM? [Knowledge Management]
<http://www.wohl.com/wa0156.htm>
> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
John Garside has been lecturing in Information Retrieval in Tokyo,
Japan for seven years. But he recently returned to the UK and hopes to
continue as a consultant in the field of Information Retrieval. He
also runs a Web site devoted to (Japanese) news and innovative news
searching <http://www.japanacea.com/>. John can be contacted at
<Joyalbar@btinternet.com>.
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FREE PINT BOOKSHELF
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"The Revenge of Brand X:
How to Build A Big Time Brand - on the Web or Anywhere Else"
Written by Rob Frankel
Reviewed by Lindsey Annison
A hope of success online requires the discussion, and solution, of
many issues, several of which are frequently overlooked in the website
design and build process - internet marketing/Web PR and branding are
two of the most important and oft forgot. A logo and slogan, and
"we'll deal with that later" aren't enough.
Branding can have considerable lifetime impact on your online
presence, particularly if you get it wrong. When tied in with a
holistic mix of essential Web PR strategies, the results from branding
can be persuasive!
Rob Frankel is an acknowledged expert on branding, and this book aims
to show you how to build a Big Time Brand that works. Have a pen handy
- you should be inspired for your company!
Rob is becoming an increasingly regular poster or moderator on some of
the most respected 'Internet marketing' lists, sharing his knowledge
and occasionally causing a stir. His contributions give the
impression that despite his obvious potential to earn as much per hour
as the average life insurance policy pays out, he is one of the Net's
'good gurus' and not just in it for a buck. Willing to assist, offer
advice, and share expertise, he has a frank but humorous approach,
imparting criticism and praise in a way that sort of makes you like
the 'guy with the bobbing head'. Join the Frankelbee's and you will
know just what I mean!
I do have one complaint about the book. In this day and age, most
brands need to be global, but the book is that little bit too American
for me, almost ignoring the potential readership around the world. For
those of us whose heart does not skip a patriotic beat when "apple
pie" or the Stars & Stripes appears on a page, some of the examples
included are unclear or lack a certain 'oomph' to us non-Americans.
It's a minor irritation compared to the value of the content overall -
there are enough well-illustrated case studies and examples to clarify
most points.
Action Items are included after each chapter to make you think,
although some are there to lead you to an inescapable conclusion -
"Rob was right!" - but the thought-process is valuable. His Big Time
Branding Laws are written and explained in clear, no-nonsense language
and are invaluable.
The first few chapters explain where branding is coming from in the
'New Media' age, and give prime examples of how to get it right, and
spectacularly wrong! Evangelists, viral marketing, word of mouse, all
come from a strong brand, and empowering your audience to explain the
benefits of your products/services to others for themselves is clearly
illustrated. Chapter 8 made me think this - "Be guerrilla, believe and
be individual" - which all brand-owners should encourage in
themselves. The second half of the book focuses more on practical
online branding, with site design, tools, affordable brand-building,
and the clearest case study of the lot - Rob Frankel's own Franklebiz.
Definitely a book to come back to for timely reminders, reassessment,
and to convince any decision-makers around you that branding is not an
issue to be left in-house to the techies, marketing, sales or
advertising execs!
One for the bookcase, not under the monitor!
> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Lindsey Annison has been hyperactive on the Internet since 1996, and
in business since early 1997 with Cybersavvy UK, specialising in
promoting business websites beyond the search engines. Coined the term
"Web PR" to cover all aspects of website promotion, advertising,
online marketing etc when miffed with weighty emphasis on search
engine promotion despite proof of results with her techniques. Is
involved with some 1000 email discussion groups regularly, has an
inbox of over 1Gb, and promotes many websites just for the hell of it.
Affordable campaigns, professionally recognised expertise, belief in
the impossible, and modesty - all offered. <http://www.webpr.co.uk/?fpx>
> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Related Free Pint links:
* Find out more about this book online at the Free Pint Bookshelf
<http://www.freepint.com/bookshelf/brandx.htm>
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<http://www.amazon.co.uk/exec/obidos/ASIN/0071348050/freepint0c>
or Amazon.com
<http://www.amazon.com/exec/obidos/ASIN/0967991218/freepint00>
* "The Revenge of Brand X: How to Build A Big Time Brand - on the Web
or Anywhere Else" ISBN 0071348050 (UK) ISBN 0967991218 (US)
published by McGraw-Hill Education (UK) Frankel & Anderson, Inc (US)
written by Rob Frankel
* Search for and purchase any book from Amazon via the Free Pint
Bookshelf at <http://www.freepint.com/bookshelf>
* Read about other Internet marketing books on the Free Pint Bookshelf
<http://www.freepint.com/bookshelf/marketing.htm>
To propose an information-related book for review, send details
to <bookshelf@freepint.com>.
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FEATURE ARTICLE
<http://www.freepint.com/issues/210202.htm#feature>
"So you want to start your own business? Web resources that every
budding entrepreneur should consult before taking the plunge"
By Helen Clegg
Perhaps you're stuck in a rut at work, looking for a new challenge or
simply want to be your own boss - what do you really need to think
about and weigh up before you venture out on your own? Even in more
difficult economic times, there are always business opportunities and
most governments of developed economies are trying hard to encourage
the entrepreneurial spirit. This article takes a look at some useful
US and UK web resources, which are worth consulting before making that
big decision.
Web sites to zoom in on
-----------------------
OK, it's time to do some research on starting your own business, but
where do you start? Let's take a look at some of the non-official web
sites, i.e. sites which aren't connected with associations or
government.
A good place to start is at <http://www.inc.com>. Inc. is a monthly
US magazine with a sound reputation, whose target audiences are
entrepreneurs and smaller businesses. On the home page in the advice
column, there are two main sections of interest - Getting Started and
Growing Your Business. Each of these sections has a number of
subsections, which include well-written short guides on topics like
writing a business plan, starting a business, running a one-person
business, customer service, buying a franchise and e-commerce. As
Inc. is a US magazine, its content obviously has a US-bias, so
although all of it is relevant for US entrepreneurs, this is not the
case for those in other geographies, e.g. the information on raising
finance and capital. It's worth bearing this in mind when checking out
other US web sites as well.
A site with a lot of information, including useful templates is
<http://www.morebusiness.com> which is published by Kehra
Communications Inc of the US. The site has been quoted in numerous
magazines and newspapers as being very useful to entrepreneurs and
those contemplating starting up on their own. For instance, it has
appeared in web site rankings compiled by both Forbes and Fortune over
the last few years. Under the Start-up tab at the top of the home
page, there's a link to a Small Business Primer, which has some
useful up-beat articles, e.g. Points to Ponder, 12 Steps to
Entrepreneurial Success and 12 Steps to a Successful Business. Other
useful sections on the site are Running a SmallBiz and Templates,
where you'll find templates for press releases, business agreements
and business checklists, as well as samples for each category.
A UK web site, which offers plenty of advice for starting your own
business is <http://www.startups.co.uk>. The site has a professional
look and feel; it's put together and maintained by Crimson Publishing
Company Ltd. It has a number of categories including Starting Up,
Franchising, Raising Finance, Finding Premises, Taking on Staff,
Promoting your Business and Working from Home. In the Starting Up
section, one article discusses the type of personality and skills
needed to be successful in running your own business - definitely
worth reading if you're about to take the plunge in this economic
climate. Another feature of the site is the Services section, which
links you to details of legal, tax advice and technical hotlines run
by the Startups web site - these are not free, but could be useful if
you have a technical question and need an answer immediately. There's
a section where you can search and browse for a business for sale too.
Startbusiness <http://www.startbusiness.co.uk> is another commercial
UK site. There's no information on this site to say who's behind the
venture, but nevertheless it has some good information for budding
entrepreneurs. The Site Index is the place to begin. The best
information sections here are those entitled Business Plans, Checklist
and Books. Other sections such as Startup Statistics and Sacred Cows,
don't really add much value, but there's a section called Case
Studies, which could prove useful once it's ready.
Back to the other side of the Atlantic, and there's PowerhomeBiz
<http://www.powerhomebiz.com> an online magazine published by a
company of the same name. It's billed as "offering a wide range of
high quality information and tools for home businesses". This site is
worth visiting for a dose of motivation. Just check out the Success
Stories section, which profiles people who've succeeded in starting up
as well as those who have been awarded the title of Small Business
Person of the Year by the US Small Business Association. All the
stories ooze with enthusiasm, which is what's needed by any
entrepreneur. For example, there's a long profile of Geese Police,
the small business that David Marcks founded in 1986. Geese Police is
now a thriving company which uses dogs to chase geese off corporate
properties, parks and golf courses! Other sections on the web site
range from Tools & Solutions - basically a list of suppliers, to Small
Biz News and Consult Your Guide - a question and answer page. The US
Entrepreneur magazine's web site <http://www.entrepreneurmag.com>
merits a surf too, covering all the usual topics from Start-Up
Basics, Getting Ideas, to Naming your Business and Market Research.
Web sites for the young and young at heart
------------------------------------------
If you're between the ages of 16-30, then be sure to bookmark Shell
Livewire <http://www.shell-livewire.org>, the site run by Shell to
accelerate and help young business ideas. But even if you're over 30,
it's still a good web site to browse around, as it covers all the
basic aspects of entrepreneurship and starting your own business. A
lot of the text is in question format too, so you start thinking
about the pros and cons of starting up on your own. On the home page,
the box labelled "Information to get you started" takes you to web
pages highlighting the right skills, the right idea, FAQs and e-
commerce. The page on e-commerce leads to a series of questions in
pop-up boxes making you seriously contemplate whether your proposed
business venture really does require a web presence. The FAQs section
is good and covers such areas as who are my potential customers, how
will I sell my product or service, why should I keep financial
records?
If you know what you want to do and are just looking for more
information on business plans, download the handy pdf document called
"Writing your First Business Plan". You'll get to it by clicking on
the box called "Want to Win 10,000 pounds?" From this page, you can
also meet the finalists of the Shell Livewire Business Start Up
Awards. Once you've read about them, you'll definitely be inspired
and motivated!
The Prince's Trust <http://www.princes-trust.org.uk> was founded by
the Prince of Wales in 1976. One of its aims is to help young people
in the UK between the ages of 18-30, who want to start their own
business. The trust can help with loans, grants and arrange for young
entrepreneurs to receive advice from a Business Mentor during their
first three years of trading. So far, the trust has helped over
400,000 young people. To read about its achievements, check out the
web page called Difference to Me, which is under Exchange Ideas.
Although there's no specific information on how to start your own
business on the web site, it's a good organization to know about if
you are eligible for its support.
Web sites for women only!
-------------------------
A couple more commercial sites, aimed at women, are
<http://www.ivillage.co.uk> and <http://www.busygirl.co.uk> . Here's
an interesting statistic on women-owned businesses - according to the
Startup Statistics section of <http://www.startbusiness.co.uk>,
"Businesses owned by women are more likely to operate in credit than
male-owned companies (56 per cent:51 per cent)". From the
ivillage.co.uk home page, choose the Work & Career channel for more
information. This channel has articles on career shifting, the pros
and cons of working from home, freelancing and how to start your own
business. In the section on how to start your own business, there's a
step-by-step guide called SEED - Sustainable Enterprise and
Empowerment Dynamics, created by entrepreneur Lynn Franks and billed
as "The feminine way to create business".
The SEED program is food for thought and contains some practical
exercises too. The Busygirl web site is a good place to go if you're
looking specifically for information on Internet start-ups, Internet
incubation, venture capital and emerging technologies. There are links
to networking forums, details on web training and an online discussion
forum too. The site was announced in July 2001 by the Sunday Times as
the UK's best site for women entrepreneurs.
Getting serious - web sites belonging to government
departments, associations and official organizations
----------------------------------------------------
Now to the more traditional resources for entrepreneurs and self-
starters - government, official organizations and associations.
Again, there are a number of choices, both for US and UK residents.
If you're based in the UK, then take a look at the Inland Revenue's
web site <http://www.inlandrevenue.gov.uk>. One of the featured
areas is Starting up in Business. This hyperlink takes you to a handy
guide on starting your own business and is available in both html and
pdf format. As the information is provided by the Inland Revenue, the
emphasis is on tax and national insurance issues, but there's plenty
of other useful information as well, covering launching, growing and
maintaining your business. The National Federation of Enterprise
Agencies, <http://www.nfea.com> is a network of independent not-for-
profit local enterprise agencies. From this umbrella web site, you
can find your local enterprise agency representative and see how they
can help.
There's also a hyperlink to a great-sounding web site called
Smallbusinessadvice <http://www.smallbusinessadvice.org.uk>, an
independent source of information, whose target audiences are
entrepreneurs, owner-managers, the self-employed and those thinking of
starting or running a business with a staff of less than ten and who
are located in England. Resources include business planning
guidelines (Getting Started, Business Plans, Free Downloads),
e-business information, a business chat room, a business discussion
group and links to other useful web sites. Registration is required
for the unique feature of the site - the Business Enquiry Service.
Once you have registered, you can send enquiries directly via this
service to one of the 200+ accredited business advisers, who are all
members of the UK Enterprise Agency Network.
If you're based in the US, then a visit to the web site of the Small
Business Administration at <http://www.sba.gov> is worthwhile. Here
you'll find sections on Starting your Business, Financing your
Business, Business Opportunities as well as an Online Library. Even
if you're not based in the US, a visit to the Online Library is a
must. The library is divided into Reading Rooms e.g. Laws &
Regulations, Reports, Studies & Statistics and Publications. The
Publications Reading Room contains the most comprehensive and
thoroughly researched guides and fact sheets on the subject of
starting your own business - it's a real gold mine. Choose from
Marketing Strategies for Growing Businesses, Strategic Planning for
Growing Businesses, Pricing your Products and Services Profitably,
Business Plan for Home Based Businesses, Checklist for Going into
Business or Avoiding Patent, Trademark and Copyright Problems.
All the guides and fact sheets are available in three formats - text,
Word 97 or pdf. Tracking back to the section on Starting your
Business, there are two useful subsections - Your First Steps, written
in question format to really make you think hard, and Business Plans,
from where you can download a start-up kit. No business can get off
the ground successfully without a good business plan, so it's worth
spending some time reading up on how to write them. If you're looking
for inspiration again, then go to the Success Stories page - there are
lots of short stories to get you motivated. How about "Cookie Dough
Balls have Everybody Goin' Ape" or "The Goddess is Alive and
Prospering in Marblehead?"
To end this brief review of web resources published by government,
official organizations or associations, take a look at the Start Your
Own Business Guide researched and written by Ron Immink and Brian
O'Kane, which is available on the web site of the Irish Department of
Enterprise, Trade and Employment <http://www.entemp.ie/syob>. The
guide is in four parts - and takes the form of an extended traffic
light, but with four lights - Ready, Steady, Go and Keep Going. It
really is a first-class guide. There's lots of information and
questions to get you thinking. Each traffic light section takes the
format of a workbook too, so once you've printed the four sections
out, you can start putting your answers down on paper, knowing that at
the end of the exercise, you'll be a lot clearer about the feasibility
of your business. So if you want to know what makes an entrepreneur,
or how to develop your idea or how to identify future trends, be sure
to check this site out.
Don't be stuck in a rut any longer - use the above web resources to
weigh up if you really can take the plunge successfully and become
your own boss!
> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Helen Clegg is Market Analyst with RR Donnelley Europe, in Amsterdam.
She holds an M.Sc. in Library and Information Studies and has worked
for a number of organizations in Europe including Bain & Company, BNFL
plc and AT Kearney Ltd. One of her main interests is Australia - its
geography, culture, history and music. Helen can be contacted at
<Helen.Clegg@rrd.com>. She writes here
in a personal capacity.
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Spring is nearly with us, and March must surely be one of the busiest
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At the beginning of the month in the UK, Liverpool hosts the
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Our emerging role" conference <http://www.freepint.com/go/e98>.
"Internet Librarian International" is in London, but looking at the
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Straight afterwards in Glasgow there is the "1st International
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Moving across the water, "Computers in Libraries", the library
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FREE PINT GOLD
This time last year Paul Pedley provided a site-packed article on
sources of economics information around the world. Helen Clegg, who
coincidentally is also writing for today's issue, gave a unique
insight into Aboriginal resources.
* Free Pint No.81, 15th February 2001. "Economics sources" and
"Aboriginal Australia on the World Wide Web"
<http://www.freepint.com/issues/150201.htm>
Two years ago there were governmental sites, and an alternative look
at Web searching using "web topic collectors".
* Free Pint No.56, 17th February 2000. "UK Political & Government
Web Sites" and "Topics and Collections: An Alternative Metaphor for
Using the Web" <http://www.freepint.com/issues/170200.htm>
In 1999 we covered environmental sites, whilst Tim Owen's overview of
the Library and Information Commission has been outdated by the LIC's
transformation into "Resource: The Council for Museums, Archives and
Libraries" and Tim's move to the Library Association.
* Free Pint No.32, 18th February 1999. "Environmental Information on
the Internet" and "New Library: now comes the action"
<http://www.freepint.com/issues/180299.htm>
Four years ago there was a review of the "exciting new search engine"
Northern Light who have now dropped their Web search (see
<http://www.freepint.com/go/b14964>). This was followed by a look at
current awareness resources, a popular topic at the Bar.
* Free Pint No.8, 19th February 1998. "A New Light on the Horizon"
and "Current Awareness Research on the Internet"
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Free Pint (ISSN 1460-7239) is a free newsletter written by information
professionals who share how they find quality and reliable information
on the Internet. Useful to anyone who uses the Web for their work, it
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To subscribe, unsubscribe, find details about contributing,
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