Unique insider insights from Emissary
Jinfo Blog
18th May 2017
Abstract
We find out how new market entrant Emissary brings new insights to the sales intelligence process.
Item
You're researching a company, using the usual top end subscription databases, supplemented perhaps by some of the newer entrants such as the likes of Owler or even free data direct from Companies House.
Getting insider insight
But what's missing is that insider insight:
- How are the departments organised?
- Someone has the role of chief information officer - but what does that actually mean for that particular organisation?
- Who's likely to make buying decisions or be involved in them?
Much of this knowledge may not even be documented or at least not in a formal or regular fashion. Rather, this is the kind of information that's really hard to find unless you happen to have a contact within the company.
A new entrant to the sales intelligence space
As Michael Levy's recent interview with David Hammer shows, it's now possible to get these insights in a concerted way through a new service called Emissary.
As David explains, "Our emissaries are former decision-makers at the companies our clients are selling to, who help sellers understand the buying environment and corporate culture. All emissaries are vetted for recency (18 months is our standard) and seniority (we target VP/director level and above)."
Based in New York and currently focusing on the US market, David hints at plans for expansion, "We believe there's a lot of potential for markets outside the US, but aren't ready to announce anything quite yet."
Find out more
Jinfo Subscribers can log-in now to read our "Q&A with Emissary - the importance of tacit knowledge" where we ask CEO and founder David Hammer how his new venture capitalises on in-company experience and "institutional knowledge" and makes it available to researchers.
- Blog post title: Unique insider insights from Emissary
- Link to this page
- View printable version
- Q&A with Emissary - the importance of tacit knowledge
Thursday, 11th May 2017 - What You Should Consider when Evaluating Sales Intelligence Tools
Monday, 9th November 2015
- Owler - A Successful Pivot
Tuesday, 7th October 2014
Discussing news and AI strategies with the Financial Times
Community session
21st November 2024
2025 strategic planning; evaluating research reports; The Financial Times, news and AI
Blog posting
5th November 2024
November 2024 Update
YouTube video
7th November 2024
- 2025 strategic planning; evaluating research reports; The Financial Times, news and AI
5th November 2024 - All recent Jinfo Subscription content
31st October 2024 - End-user training best practice research
24th October 2024
- Jinfo Community session (TBC) (Community) 11th December 2024
- Discussing news and AI strategies with the Financial Times (Community) 21st November 2024
- Asia-Pacific Community session (Community) 19th November 2024