FirstRain for personalised and curated business content
Jinfo Blog

By Norma Beavers

Abstract

Nobody can deny that FirstRain has a lot to offer business professionals who want to view and share intelligence in real-time. Our "Product review of FirstRain" takes a look at its main advantages and asks whether FirstRain stands up to close scrutiny.

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FirstRain is a business analytics platform that delivers on personalisation, enabling its users to check out news, social media intelligence and internal content about companies and markets. Designed for use by companies with North American headquarters but a global reach, FirstRain's client base is drawn mainly from financial services, technology, oil and gas, telecommunications and healthcare sectors.  

The full Jinfo review of FirstRain is now available to Subscribers, a fresh review since we last looked at the product in 2013. 

Among key advantages: users can share news internally and externally via social media and email. Our reviewer, Andrew Grave, notes, "For sales users, it provides prioritised suggestions on which companies to call and why to call them, and it alerts its users."

Going Japanese

The review proves FirstRain certainly has advantages which our reviewer describes eloquently but Andrew also points to shortfalls which are currently being addressed, such as "only searches English-language content but Chinese and Japanese are in development". 

At the same, let's give credit where it's due, for anyone looking for profiles of more than 2 million companies, including state and national agencies, FirstRain is a good place to look.

Social media looks set to remain a growth area for news this year and FirstRain has been innovative in covering this market. Andrew notes that there are at least two good features of FirstRain's tweets:

• They are presented neatly with the number of times a tweet has been re-tweeted
• And the tweets are all business-focused and selected for users.

Noisy consumer tweets are not included, all of which can save a lot of time by providing content that you really ought to be reading.

Find out more

Log in to view the in-depth "Product review of FirstRain" to get a feel for how the platform works, its technology, value, products in the pipeline and, of course, a look at the competition.

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