FreePint for Vendors
Jinfo Blog

By Robin Neidorf

Abstract

How can FreePint help vendors gain insight into their competitors and their positioning within the market landscape? FreePint's director of research, Robin Neidorf, explains.

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We've had a bumper crop of product reviews recently or soon-to-be published, which always sparks a lot of activity and conversations with vendors. Whether your products are the subject of review, or we're offering you our perspective on how competitors perform, a FreePint product review provides insight for:

• Product managers and strategists
• Sales and marketing staff
• Customer relations and account managers
• Training staff

... among others.

A reverse-chronological list of all product reviews is always available, and you can subscribe to the RSS feed to be notified of all newly added reviews. 

But we've found that vendors, like customers, also want to understand the market landscape for different types of content and resources. That's why we're expanding significantly our "Market Landscape" articles and reports. Recently published:

• Aggregation Platforms
• Company Information
• Consumer Research Sources
• Financial Information
• Macroeconomic Data
• Media Monitoring
• People Information
• Visualisation Tools.

In the works for publication in the first half of 2016:

• Bibliographic Tools
• Discovery Systems
• Industry Analysts
• News Aggregators - China
• Patent Products.

Research Focus: Information Services and IT Departments

If your customers need to incorporate IT expertise to properly install and manage your products in their environment, you'll want to keep your eye on the current Research Focus, "Strategic Alignment of Information Services and IT".

These relationships are often challenging for information managers. The better you understand how you can help with managing that relationship effectively, the easier it will be for customers to choose to work with you.

All updates about content and resources in this Research Focus are noted in the FreePint Newsletter - if you're not yet registered to receive it, sign up now (it's free).

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Vendors with a FreePint Subscription get perspective on how they are perceived within the market landscape, can explore competitors' product reviews, participate in facilitated discussions with customer groups and can tap into the insights of FreePint analysts.

Our Content is the broad platform through which we publish research-based insights. Community provides the environment to discuss them with peers. Consulting tailors the insight to your needs. Find the right FreePint Subscription level to meet your needs.

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