Dig Deeper into Social Media Monitoring with Digimind Social
Jinfo Blog
27th February 2014
Abstract
Social media monitoring products vary considerably in terms of their capabilities in areas such as analysis, reporting and real-time results. Aileen Marshall highlights the best features of Digimind Social.
Item
It's All About Perception!
How do people view your products? Do they like your marketing campaigns? Is your brand trending on the internet, or are your competitors leaving you in the dust?
Digimind Social could help you to:
- Analyse efficiently by creating and saving searches that can be used later with new real-time data
- Reduce risk by assessing what customers are looking for (on the internet), how they perceive marketing campaigns and thus the trustworthiness of companies, brands or products; what they rave or complain about; how they compare brands and what they favour
- Forecast impending crises and change the course of the marketing
- Create visual reports directly from your dashboards, either using pre-existing templates or making your own.
Does Your Brand Enjoy Top Reputation?
What is going on inside the heads of consumers online?
Digimind Social's unique Top Reputation feature allows users to:
- Quickly understand the first building blocks of their online reputation
- Go beyond simple social media looks
- Display results, concepts, and domains that are pertinent to discussions
- Spot emerging trends by looking at how searches and results vary over time.
Engage!
Digimind Social is integrated, meaning that users engage with their audience from directly within the dashboard.
Users can reply to tweets or comment on articles using their corporate corresponding social media account.
It's Not Just About Facebook and Twitter
There's more to the internet and customer perception than these two well-known social media outlets. Digimind Social covers a broad variety of public sources online for every country and language represented.
There are two different types of sources that users can filter by:
- Media type: describes the type of platform that the data is drawn from (such as Facebook, Twitter, forums, news, blogs, video, Pinterest, LinkedIn, and Instagram)
- Sources: lists the exact source of the data that is being displayed (e.g. plus.google.com, forum.frandroid.com, vk.com etc.)
Dig Deeper with the Five Ws
For an holistic overview, look at what people have been talking about most recently in relation to the term the analyst chooses; when mentions about your brand/product have peaked; where people talked about you (on which media type or in which geographical location); who are the biggest influencers that are talking about you; and how people are mentioning you (positive or negative sentiment).
Report your findings
Create visually appealing reports right from your dashboards using pre-existing or custom templates. Or download the data to manipulate it further.
Full Review
Digimind Social has a host of interesting features. The full FreePint Report: Product Review of Digimind Social is now available to those with a FreePint Subscription.
Articles in series:
- Digimind Social: Introduction, Value & FreePint's View
- Digimind Social: Sources, Content, Analysis & Display Options
- Digimind Social: Search Options, Alerts & User Interface
- Digimind Social: Special Software Functionality, Pricing, Help & Contact Details
- Digimind Social: Executive Summary
Full report (PDF) contains all of the above content, in a convenient package for reference and sharing:
Editor's Note: Next-Gen Competitive Intelligence
Readers interested in this review may wish to look out for FreePint's upcoming Topic Series: Next-Gen Competitive Intelligence which will emphasise product reviews, but also include case studies and expert tips on making the most of evolving technology to conduct competitive intelligence. Dates are to be decided but publication will be in 2014.
- Blog post title: Dig Deeper into Social Media Monitoring with Digimind Social
- Link to this page
- View printable version
- Product Review of Digimind Social: Executive Summary
Wednesday, 26th February 2014 - Social Media Monitoring: the Options
Tuesday, 25th February 2014 - Product Review of Digimind Social: Special Software Functionality, Pricing, Help & Contact Details
Monday, 24th February 2014 - Product Review of Digimind Social: Search Options, Alerts & User Interface
Thursday, 20th February 2014 - Product Review of Digimind Social: Sources, Content, Analysis & Display Options
Wednesday, 19th February 2014 - Product Review of Digimind Social: Introduction, Value & FreePint's View
Tuesday, 18th February 2014 - DIY Solutions: The Use of Social Media News Aggregation Tools in a Corporate Environment
Thursday, 31st October 2013 - The Online Information Researcher of 2014: Beyond News Aggregation
Friday, 25th October 2013
Community session
11th December 2024
2025 strategic planning; evaluating research reports; The Financial Times, news and AI
5th November 2024
How are information managers getting involved with AI? Navigating privacy, ethics, and intellectual property
- 2025 strategic planning; evaluating research reports; The Financial Times, news and AI
5th November 2024 - All recent Jinfo Subscription content
31st October 2024 - End-user training best practice research
24th October 2024
- Jinfo Community session (TBC) (Community) 23rd January 2025
- Clinic on contracting for AI (Community) 11th December 2024
- Discussing news and AI strategies with the Financial Times (Community) 21st November 2024