Popular FreePint Articles Demonstrate Range of Interests
Jinfo Blog

By Robin Neidorf

Abstract

Analysis of FreePint usage logs shows the popularity of recent articles in the FreePint Topic: Sources. Keeping updated on new sources and source changes is frequently cited by new FreePint Subscribers as a key reason behind their purchase. Robin Neidorf highlights recent FreePint articles about sources and provides an update on the FreePint Topic Series: Beyond Aggregation, which will provide an essential focus on news aggregation, sources and tools. 

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As part of my work as Director of Research, I regularly review usage logs to learn what is most interesting to our readers. Top viewed articles from recent weeks include:

• Michael Levy's three-part series on sales intelligence services. The set takes the example of six different vendors to explore varying approaches to delivering sales intelligence through combining people- and company-related information with CRM systems.
  
  
• A brief overview of PharmaTell, by Yulia Aspinall. This one-stop shop for analyst reports in biotech and pharma attracted interest from readers far beyond the featured industries. Banks, law firms, governments and consultancies are equally interested in this type of insight.
  
  
• Mini Review of Alacra Compliance Enterprise, by Sophie Alexander. Another preview article for the FreePint Topic Series: Compliance in Context, this Mini Review updates a full review we published in 2012 by highlighting key advances in efficiency, auditing and reporting.
  
  
• Full Review of Global Financial Data, by Perrin Kerravala. Just when you think there couldn't possibly be another variant of financial data delivery, we discover another offering. Perrin particularly liked the product's deep archive, including rare data; access to unadjusted raw data, giving the user complete control over analyses; and APIs and plug-ins to integrate the data with other tools.

Staying Informed about Sources

The articles with the highest usage highlight the importance of the FreePint Topic: Sources. In fact, of the four FreePint Topics, this is the one most frequently cited by new or prospective subscribers as "must have".

It stands to reason that this should be the case: new sources of information - and new ways to use existing sources - appear all the time. Perhaps the biggest challenge for today's information professionals is to stay informed about this quickly-changing environment and provide valuable advice and insight for users and decision-makers looking to make the best of their time, not to mention their budget.

Determining the value of the information to the enterprise is also an essential part of today's information management role and two FreePint articles recently tackled strategies and suggestions on how to determine the "value" of information to the business and how to develop a personal value proposition.

Expanded Exploration of News Content

One of the hottest discussions around sources today relates to news aggregation - a critical category of content for most organisations. To support this discussion and your decision-making around news content, we're currently developing the FreePint Topic Series: Beyond Aggregation, to run in October and November 2013.

If you're familiar with our traditional publication calendar, you might notice that the scheduling of this Series coincides with our usual coverage of news products: our annual survey on news needs and preferences (2012 edition here), and our comparison of news products (2012 edition here). The Series approach enables us to expand and organise coverage, to include in-depth and mini product reviews, how-to and case study stories, Q&As with vendors and information managers, customer discussion opportunities and more.

If the news category is important to your organisation and in your content portfolio, you won't want to miss any of the FreePint Topic Series: Beyond Aggregation. Register your interest now, for Series updates, a free copy of our Buyer's Guide when published, and first notification of all webinar opportunities.

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