Spotlight on Publishers: How They Use FreePint
Jinfo Blog

By Fokkelien Fink

Abstract

Vendors of content products and services prove to be active users of their FreePint Subscriptions for competitive intelligence, product strategy and industry insight. Recent account reviews of several vendors show what articles and reports their members of staff are interested in and how FreePint may be contributing to their approach to the market.

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The aim of FreePint's editorial focus is to support content buyers and users, and help them raise the value of information in their organisations. Along the way, however, many vendors and publishers have discovered in FreePint a valuable tool for understanding their customers, the competitive landscape and the market in general.

As part of some recent account research to support our vendor customers, our Director of Research, Robin Neidorf, pulled usage information to understand how different members of staff within vendor organisations are using FreePint.

Members of staff within vendor organisations rely on FreePint for a number of purposes:

• Competitive intelligence: Product reviews; news about competitors; overall industry M&A, product and company coverage
• Product development: Insight into best practices and desired features for products, from buyers' perspectives; understanding of how corporate buyers are integrating products into their environments to improve user experience, workflow and integration
• Strategy and innovation: Where is the industry heading? What do buyers and information strategists want their information environment to look at behave like? What gaps and opportunities are emerging in the market?
• Sales, marketing and business development: What language do buyers use about their information resources? What products are they looking at, using or letting go of? What partnership or acquisition opportunities exist, for content or technology?

Within most vendor customers, the heaviest users are in marketing or competitive intelligence, followed by product development or strategy. (The very largest vendors also have internal libraries and licenses that enable them to place all FreePint materials directly into those libraries for global access.) 

Over the past 60 days, the following articles and reports have been most viewed and downloaded by users within vendor organisations:

Articles

• Plug in to What's Happening with Sources: Factiva, Nexis and EBSCO (competitive information)
• CisionPoint: Even Better After All These Years (competitive information)
• Endorse, like, review - you scratch my back... (customer behaviour/needs)
• Findability: a taxing issue (customer behaviour/needs)
• Big Data: The Opportunity Formerly Known as Information Overload (industry insight)
• What You Can Do to Improve Knowledge Sharing (customer behaviour/needs)
• Product Review of StrategyEye Digital Media (competitive information)
• Source Update October 2012: What's Happening with Factiva? (competitive information)
• The dark side of information overload (customer behaviour/needs)
• Dun & Bradstreet for sale - will the usual suspects bite? (industry insight)
• News Diligence: When "Good Enough" Just Isn't (customer behaviour/needs)
• News consumption and search moves to social media sites (customer behaviour/needs)
• The Big Free Three for News: Sources, Coverage and Content (competitive information)
• The Big Free Three for News: Introduction and FreePint's View (competitive information)
• Sustainability from Thomson Reuters - a new site worth visiting (competitive information)
• The Deal moves into TheStreet with Pipeline and top subscribers (competitive information)
• Making enterprise search more like Google (customer behaviour/needs)
• What Is Hidden Will Be Revealed (customer behaviour/needs)
• Mini Review: InfoDesk's InfoMonitor Service (competitive information)
• Product Review of Linex Systems: Executive Summary (competitive information)
• Product Review of BvD Mint: Executive Summary (competitive information)
• Mini Review: PrivCo (competitive information)
• Taxonomy management: Needs and considerations (customer behaviour/needs)

Reports

• Review of The Big Free Three for News (competitive information)
• Product Review of PI Private Company Data (competitive information)
• Competitive Intelligence (industry insight)
• Workflow Integration: Right content, right place (customer behaviour/needs)
• Product Review of FirstRain (competitive information)
• Product Review of CisionPoint (competitive information)
• Product Review of Linex Systems (competitive information)
• Product Review of BvD Mint (competitive information)
• Private Company Research (industry insight)

Get the FreePint Value

If your vendor organisation has a FreePint Subscription and you want advice on how to get more value from your access, please contact us. We'll review your current usage and make recommendations for making sure you get the most value from your subscription.

If your organisation does not yet have a FreePint Subscription, complete our online form, "How Can FreePint Help?" and we'll talk with you about your needs.

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