Gain research-based perspective
Jinfo Blog

By Ann Marie Plankey

Abstract

Research insights on content buyers can provide your sales, marketing, product and strategy teams with useful fodder for fine-tuning campaigns, reviewing planned product enhancements and examining strategy. Get them through quarterly FreePint Vendor Research Briefings.

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We all want to get into the heads of customers. FreePint Research does so every month with a variety of short-term and long-term projects that study assorted topics such as product selection and usage, budgets and staffing, who influences purchases and why, what technologies are disrupting the corporate space, the encroachment of free resources into the content portfolio and more.

The reports published off the back of these efforts tend to be designed for corporate content buyers and managers, rather than for vendors. Buyers use them to benchmark their services, budgets and priorities against their peers.

To help vendors, then, we offer Vendor Research Briefings every quarter. These webinar presentations take an area of FreePint Research and interpret and comment on the results specifically to assist vendors with sales, strategy and product development.

For example:

• Free versus Fee: Based on the third year of data-collection on how free and fee-based resources comingle in the corporate content portfolio. The focus of the presentation was to help vendors understand how they might be in competition with free resources (even if they think they aren’t) and to highlight messaging that helps the corporate buyer and influencer successfully make the case for premium resources.
• Enterprise market for mobile content: Based on the second year of in-depth interviews with enterprise information managers and strategists about their biggest challenges with mobile content deployment. This session interpreted for vendors the barriers in the global corporate environment impeding fast growth for mobile content. The session also covered the willingness of corporate buyers to invest in mobility – whether infrastructure, technology or content.
• Buyer influences: Combined results from several multi-year and short-term studies to examine the changing waves of purchase influence in the corporate environment. The presentation provided vendors new perspective on who within the enterprise might likely be their “champions” and the resources those people need to navigate their internal culture and support a sale.

Subscribe, pay-per-session or customise

Access to Vendor Research Briefings is through annual subscription, for only £595 per year +VAT. This amount covers global, unlimited access – unlimited seats at the quarterly webinar and the ability to share the recorded version of the webinar via intranet or other collaborative environment.

Vendors can also purchase global access for a single session for £295 +VAT.

Email me for further information or to set up a subscription or single-event access.

NB: For in-depth, customised analysis of any FreePint Research, vendors can also book a custom briefing. Starting at £595, custom briefings can be based on any area of FreePint Research and can be conducted via webinar or in-person. They always include confidential brainstorming time as well as the presentation.

Gain the research-based insight that will help you push your business forward, and also begin to discuss ideas as to how that insight might play out in your product, marketing or sales strategy. Contact Robin Neidorf, director of research, to discuss your needs for a custom briefing.

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