Search results ‘linked’ for extra oomph
Jinfo Blog

10th November 2010

By Joanna Ptolomey

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I am frustrated. I spend a lot of my time doing literature searches for clients. They have questions that need answering, they have decisions to make and they want the evidence to back them up. No problem – I love, love, love literature searching. So what is my issue? My clients want instant gratification. And who can blame them in a world where the technology for sharing and managing information seems easy and commonplace. So why would they not expect instant access to full-text articles? They don’t want links to article summaries via the search results, they want the results to be the articles themselves. Herein lies a problem. There are obvious copyright issues as well as time/labour. In my experience this administrative process can be costly in time and also expense, as well as being a labour intensive process. When clients want to carry on with ‘business as usual’ or make strategic decisions then getting bogged down in the administrative tasks of information and content workflow can be counterproductive to the organisation, especially if you are in a information/research powered industry. According to Pubget (http://pubget.com/), a platform for searching in the life sciences, each year scientists spend about half a billion minutes in the searching process for evidence. Their new product, ‘Mighty Linkout Machine: the article solver’, is in association with Reprints Desk Inc (http://www.reprintsdesk.com). Reprints Desk Inc is already a well-known STM compliance solutions company bringing a content workflow solution to the sector – this development adds some extra power. Reprints Desk Inc's Scott Alberg reports that ‘tens of thousands of dollars annually’ have already been saved with the first version of Mighty Linkout Machine on document delivery. The partnership with Pubget brings instantly displayed PDFs online and in search results. I have written more about workflow content in 2010 than any other subject. It is an increasingly important process that organisations want to ‘get right’ – they know it can mean the difference between success and failure in their business.

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