SCIP becomes more strategic
Jinfo Blog
9th August 2010
Item
A year after signing its merger agreement with the Frost & Sullivan Institute (see Diana Nuttingâs posting at http://www.vivavip.com/go/e20095), SCIP (http://www.scip.org) has agreed to a name change. Rather cleverly, the organisationâs acronym remains the same â only the first word changes from âSocietyâ to âStrategicâ, turning it into âStrategic & Competitive Intelligence Professionalsâ. This immediately invokes a more inclusive approach. According to CEO Ken Garrisonâs blog, the idea behind the change is to reach out to clients as well as to practitioners globally and to emphasise that âCI goes beyond competitorsâ (http://www.scipblog.org/?p=54). The SCIP trademark and its 25-year old brand identity remains. This all makes sounds sense and in fact reflects what other infopro organisations, such as the AIIP (Association of Independent Information Professionals, http://www.aiip.org), have been stressing all along: information professionals provide intelligence and added value for strategic purposes. Of course, SCIPâs smooth name change transition brings to mind SLAâs similar attempts late last year. (see Tim Buckley-Owenâs posting at the time at http://www.vivavip.com/go/e27456). SLAâs board too proposed to introduce âstrategicâ into a completely new name for the organisation, however the resulting acronym, ASKPro was hardly going to slip easily from peopleâs tongues. In the event, SLAâs membership, given the choice of only the one new name, despite a lengthy and expensive consultation process, voted overwhelmingly to keep the SLA name. Already, there has been speculation in the information blogosphere as to whether the SCIP name change will attract more SLA members, who may either switch organisations entirely or take on dual membership. No doubt, SLA will be watching developments closely.About this article
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