Reuters Insider: Video on Demand
Jinfo Blog

10th May 2010

By Nancy Davis Kho

Item

This week Thomson Reuters announced the launch of its new Reuters Insider video on demand platform, aimed at financial professionals who subscribe to its desktop services. With the launch, the company is staking ground in the fast-growing realm of B2B video and building in the best aspects of social sharing, mobility, and personalisation. The new internet-based channel, touted as way of making financial news personal, actionable, and in-depth, has been two years in the making, according to a PaidContent UK story on the launch, (http://digbig.com/5bbnyj). Thomson Reuters (http://etv.thomsonreuters.com/index.html) says that financial video on the channel will come from both from TR's own network of journalists and subsidiaries , created at its ' new state-of-the-art production studios', as well as from more than 100 'carefully selected financial information providers such CNBC, Citibank, Nomura and Roubini Global Economics'. End users, too, will have the opportunity to provide content, engaging in live chat with presenters and distributing their own multimedia content on the channel using a webcam and Reuters Insider Desktop studio. In terms of content, videos will include technical analysis, trade ideas and strategies; partner videos are expected to include multimedia presentations of conferences, calls, virtual roadshows, and industry updates. Content can be viewed live or on demand, and rapid indexing and transcript production means that users will be able to navigate quickly to points of interest within each video. Users can create their own favorite channels and share videos with contacts. TR's approximately 500k subscribers will be able to access Reuters Insider from the desktop with a broadband connection or from mobile applications for iPhone, Blackberry, and iPads. The growth of online video platforms as well as recent high-profile acquisitions in the space (Google acquired web video platform Episodic in April, a few months after AOL acquired StudioNow in January) indicates that video is going to play an increasingly important role in the distribution on enterprise information. It's good to see Thomson Reuters providing a customisable, searchable, interactive framework to its subscriber base to leverage financial video content.

« Blog