Monitoring competitors and identifying leads
Jinfo Blog
18th November 2009
Item
Information on what your competitors are up to and where the best sales prospects are is becoming increasingly important, especially in a tough economic climate. As reported recently by Jonathan Gordon-Till (http://www.vivavip.com/go/e26225), understanding the whole competitive environment is crucial. A couple of vendors with strengths in those areas have made the information news headlines recently: Virginia-based Attaain Inc (http://www.attaain.com), winners of this yearâs prestigious AIIP Technology Award (http://digbig.com/5baqnt) is an aggregator of web-based competitive and marketing intelligence. What is interesting about this product is that it pulls together real-time information from sources that are not usually part of a competitor profile product. Apart from basic company data, some of which is sourced from Hoovers and SEC filings, Attaain CI reports contain website statistics and analysis, details of web advertising, as well as social media mentions. Since checking blogs, videos and sites such as Twitter is part of the research I do for due diligence reports, the fact that all this is contained in one place, makes this a valuable tool for my purposes. To complete the picture, reports also list patent activity, job postings and hiring trends. The newest release of Dow Jones Companies & Executives (http://www.dowjones.com/product-djce.asp) is billed as a social sales intelligence solution for B2B sales and marketing teams. Using social networking media, the system identifies warm leads and aims to supply sales people with introductions to target organizations, essentially using the power of âwho you knowâ. (See earlier Livewire postings http://www.vivavip.com/go/e25995 and http://www.vivavip.com/go/e26050 on this subject) Potential leads are identified by âtriggersâ, such as management moves or product launches. Combined with in-house email and social networks, maps identify relationships between key executives and companies wishing to sell to them. Look out for the January edition of VIP Magazine which will contain a review of relationship management databases.About this article
- Blog post title: Monitoring competitors and identifying leads
- Link to this page
- View printable version
What's new at Jinfo?
The AI agents are coming!
Community session
16th July 2024
GenAI in the news, access to private company data evolves and suppliers are getting to grips with AI
Blog posting
5th June 2024
Preqin's for sale. If you're a client, do this now
YouTube video
20th June 2024
- Jinfo Community session (TBC) (Community) 25th September 2024
- The AI agents are coming! (Community) 16th July 2024
- US private company data – what’s new? (Community) 18th June 2024
Learn more about the Jinfo Subscription