RightTrade reviewed in VIP
Jinfo Blog

By Nancy Davis Kho

Item

The new issue of VIP Magazine 68 contains a review of RightTrade (http://www.righttrade.com), a media sentiment and financial analytics service designed to help both individual investors and trading professionals.

RightTrade has been developed by YellowBrix, Inc., the former Corporate Information Division of Infoseek Corp. It gives insight into media trends by measuring the sentiment of all US publicly traded companies using YellowBrix's Semantic 3.0 PlatformSM. This tool analyses articles from the mainstream news media and blogs for the volume of media exposure for companies, people, products and topics, and uses sentiment analysis to weigh the level of positive or negative content within an article or blog, providing an interactive and visual representation of the data.

YellowBrix is targeting the service at the same kind of investor who might currently be using an online subscription product such as TD Ameritrade or E*Trade. The pricing certainly reflects this with a monthly subscription of US $9.95 per month, or US $89.95 annually.

Other companies have looked at automated sentiment analysis. Infonic plc has applied its text analytics technology in the Reuters NewsScope Sentiment Engine (http://digbig.com/4yxxn), and Teragram (http://www.teragram.com/) recently announced the launch of its Sentiment Analysis Manager (SAM), aimed at brand managers and marketing professionals. However, YellowBrix claims its product is unique in the functionality provided at a price point available to individual investors, as well as the professional market.

The RightTrade product, by YellowBrix, tracks around 5,500 real-time news and blog sources. YellowBrix, is a content aggregator, and has contracts with over 3,000 syndicated sources. These include The Financial Times. It also pulls non-syndicated (RSS) sources. The vendor plans to add further sources, such as social networks and social media in future versions.

The user interface is extremely easy to use, with the same, clean design throughout the different sections of Company, Portfolio, Index and Sector. However it lacks customisation in default opening views. Another criticism is the inability to download or export raw data from RightTrade, although this may be introduced in future releases.

A search box allows searching by Company, Ticker or Keyword, with a drop-down suggestion list appearing as the user types a company name or ticker. The keyword facility is less precise and the review revealed some problems with results here.

RightTrade is very much targeted at the end user investor, however it could be useful to information professionals with the sentiment tracking adding an extra dimension to company research and current awareness services.

This review was researched by Anne Jordan; see also her review of Alacra Pulse also published this month.

« Blog