Jinfo: Older Users Courted by Finance Products

Older Users Courted by Finance Products
Jinfo Blog

22nd May 2007

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Following on from a FreePint Bar query regarding websites for older people, I was interested to read that Help the Aged are moving into the 'grey financial market'. Intune will offer a range of insurance products to older people, to compete with other grey market players, primarily Saga. Given the changing demographics of the UK, this market continues to grow and could still prove to be lucrative to new entrants. Well worth continued monitoring of population demographic and behaviour trends and statistics.

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Printed: Friday, 22nd November 2024

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