Corporate culture vs the social intranet [ABSTRACT]
Jinfo Blog

By Andy Tedd

Abstract

Some senior managers think that 'social=not work' so, coupled with their concerns about the level of investment required and when they will see any return on it, promoting the implementation of social media as part of an intranet development has its challenges. But using the arguments and examples in this article from Andy Tedd, it's possible to show that the use of social tools makes for a better workforce...and which senior manager could argue with that!

Item

Some senior managers think that 'social=not work' so, coupled with their concerns about the level of investment required and when they will see any return on it, promoting the implementation of social media as part of an intranet development has its challenges. But using the arguments and examples in this article from Andy Tedd, it's possible to show that the use of social tools makes for a better workforce...and which senior manager could argue with that!

What's Inside:

The most common questions seem to be: What's the ROI on social media?; Do we implement from the top down or bottom up? However the debate around whether or not corporations should implement social media is a philosophical one rather than one which can be determined by metrics. Also implementing a basic social media framework does not need to cost the kind of money that will even be noticed. As for 'top down or bottom up', a successful implementation programme will include both elements, even if by accident rather than design.

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