Samara Omundson
Samara Omundson is Research Director at Waggener Edstrom Worldwide, a global public relations firm. She has a decade of experience in media-related research and analysis. She is a past President of the Oregon Special Libraries Association.
Articles by Samara Omundson:
Evolution In Source Evaluation: Using Social Media Data
Tuesday, 5th January 2010
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
Evolution In Source Evaluation: Using Social Media Data [ABSTRACT]
Tuesday, 5th January 2010
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
From information retrieval to integrated intelligence - with Dow Jones
23rd January 2025
AI contracting and licensing; Strategic information managers; End-user training
10th December 2024
- Jinfo Community session (TBC - Mar 2025) (Community) 20th March 2025
- Jinfo Community session (TBC - Feb 2025) (Community) 25th February 2025
- From information retrieval to integrated intelligence - with Dow Jones (Community) 23rd January 2025