Samara Omundson
Samara Omundson is Research Director at Waggener Edstrom Worldwide, a global public relations firm. She has a decade of experience in media-related research and analysis. She is a past President of the Oregon Special Libraries Association.
Articles by Samara Omundson:
Evolution In Source Evaluation: Using Social Media Data
Tuesday, 5th January 2010
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
Evolution In Source Evaluation: Using Social Media Data [ABSTRACT]
Tuesday, 5th January 2010
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
The AI agents are coming!
Community session
16th July 2024
GenAI in the news, access to private company data evolves and suppliers are getting to grips with AI
Blog posting
5th June 2024
Preqin's for sale. If you're a client, do this now
YouTube video
20th June 2024
- Jinfo Community session (TBC) (Community) 25th September 2024
- The AI agents are coming! (Community) 16th July 2024
- US private company data – what’s new? (Community) 18th June 2024