Katie Roden
Katie Roden is a publishing consultant specialising in product development and brand strategy, having spent 11 years as Director of Consumer Education at Hachette UK. Since 2009 she has worked with a wide range of clients, including LiveMocha, The Guardian, Hay House, Wiley, Random House, Icon Books, Rising Stars and Palgrave Macmillan. Katie increasingly works in the digital sphere of ePublishing and social media strategy.
Articles by Katie Roden:
The Guardian Teacher Network: The Teacher As Consumer
Monday, 3rd October 2011
Providing exactly what the user needs, in the format and at the time that works best for them, should be the ultimate aim of any website or web app. In her article about the Guardian Teacher Network website, Katie Roden demonstrates how having a Twitter strategy can lead to engagement of users so that a website provides a tailored user experience and evolves as needs change.
The Guardian Teacher Network: The Teacher As Consumer
Monday, 3rd October 2011
Providing exactly what the user needs, in the format and at the time that works best for them, should be the ultimate aim of any website or web app. In her article about the Guardian Teacher Network website, Katie Roden demonstrates how having a Twitter strategy can lead to engagement of users so that a website provides a tailored user experience and evolves as needs change.
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